Is Your Hosting Dragging Your Site Down?

When it comes to your website, it is very important for you to properly monitor it and ensure it is working at its full potential. While there are different elements that you are able to monitor and work on, there are other issues that might come up that have nothing to do with what you are actually doing with your website. In fact, your web host might be dragging down your performance and preventing you from reaching your available clients and possible visitors. That is why you need to know what to look for and what issues your host responsible for when it comes to the performance and usability of your site.

Slow Loading Times

There are different reasons why your website might take far too long to load. You might just have too many plug-ins running that force websites to slow down. If that is the case, you need to alter the appearance of your website in order to correct this situation. However, on the other hand, if your website is just loading slowly, regardless of what content you put on it, chances are this is because your host is dragging you down. Some hosts just have poor connection speeds and this is going to ultimately cause you all sorts of problems. Because of this, if you are losing visitors because of the poor loading time, it might be time to dump your current host and look for someone else.

Downtime
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There really is nothing more damaging to your website and the ability to grow your name brand than your website being offline. All hosts are going to have downtime on occasion in order to correct issues and to upgrade the servers. However, this should not happen on a regular basis, and it really should not take place during peak traffic hours. If you are suffering from problems with your website being constantly down, this is a sign it is time to move to a different host and to use the assistance from a new service provider. If your website is down all the time there really is no purpose of actually having a website. You are paying a good deal of money to keep the site up and running and to update it, so when it fails to stay online, it may be time to move elsewhere.

Limited Space

As your website grows, your host should be able to accommodate this. While this is usually possible, there are some hosts that just are going to struggle with this and ultimately cause your website to crash or to run into errors all the time. Regardless of why this is the case, you need to look for a different host that can provide you with the service you need.

Page Load Speed and User Attention Span

There’s just no doubt about it: today’s society wants things to be fast. Our culture of instant gratification wants things now, and doesn’t like waiting. Today’s average attention span for adults is not what once was, and children’s and teenager’s attention spans are even shorter than those of adults. If your audience is going to have a favorable first impression of your website, one thing is for sure—it will need to load quickly.

To many people, there is nothing more frustrating than a slow loading and lagging website. It seems silly to think that a few seconds here and there can make a big difference when it comes to retaining visitors, but it really does. Big companies go to great lengths to ensure that their websites load quickly because seconds can mean thousands of dollars when it comes to large online retailers. Think about it for a second: there’s probably been a time when you went to buy something online and ended up just leaving the site or visiting a competing site when you weren’t able accomplish what you had intended to do. Now imagine if someone like that is on your site: what would that mean to your business and your reputation? The bottom line is that it’s not good, but there are ways that you can mitigate the damage.

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The important thing to take away here is that you understand it’s important to make sure that your pages not only display correctly, but also load quickly. If you don’t keep an eye on that, you could have the most beautiful site ever—but no one is going to wait around to see it load, and that’s just the simple truth. Taking the time to be diligent about all aspects of your site (not just some of them) not only makes you a complete webmaster who cares about their visitors, but it also makes your site an enjoyable place to spend time. In addition to that, a fast-loading website can be good for your bottom line as well.

Fixing a Slow-Loading Website

Given the free market that currently exists on the internet in the form of e-commerce and e-news, which includes blogs, the competition for daily online traffic has never been more heated! While back in the 1990’s it wasn’t out of the norm for a webpage to take a long time to load, in today’s high-tech society things are different. If your page takes longer than 5 seconds or so to load, you may have lost your visitor’s attention!

Internet users today are impatient, agile, and have the ability to use the resources of the internet to quickly locate and pull up your competitor’s site in seconds. The main reason why users will leave a page in search of an identical page is if you make them wait too long. So it’s critical that your website loads as fast (or faster) than your competitors. There are a number of free tools available online that you can use to see how long it takes for a website to load. Once you find out how long it takes for your site to load, you might want to check the load speeds of your competitors, because it never hurts to know what you are up against.

So what slows down a web page? Well, the main culprits are large images and lengthy videos. The typical household has an internet speed of between 5 and 10 mbps, while the average business or government agency has a connection speed of 50 and 70 mbps. So you need to factor this into your web page construction plans. Take some time to think about whom are you marketing your site to? Are you marketing it towards businesses, or the average person at home?

If your market is businesses professionals or people stuck at work, then the size of image and video files may not be as big of a factor for you. However if your market also includes people sitting at home then you might want to spend some time on deciding how to cut down on these bit hogs. Either way, it’s probably a good idea to make sure that your site loads quickly on all devices and in all locations because you never know where your target audience may be accessing your site from.
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If video and image files aren’t the problem then you might want to look at your HTML coding and your website hosting. Don’t confuse poorly constructed text with bad code. While bad writing might annoy your reader and cause them to go elsewhere, it won’t affect your loading speed. Code is the hidden process that your users don’t see, but their computers do.

When a person visits your website their computer browser reads and then interprets your websites code. Based on how it reads and interprets the code dictates how fast your site will load, and more importantly what will load. Now most bloggers and businesses owners don’t code their own sites, in general they hire programmers to do it for them. Or in the case of WordPress sites, the coding is done for you. So if images and videos aren’t the issue you might want to contact a developer to help you cut out bloated code and speed things up.

Lastly you need to ensure that your web host is reputable and that they provide you with a good connection. Be wary of smaller hosting companies because they tend to have fewer servers and are prone to squishing customers into already over stuffed servers where everyone is battling for resources. This can lead to downtime, and your site not just loading slowly but being completely inaccessible.