There’s just no doubt about it: today’s society wants things to be fast. Our culture of instant gratification wants things now, and doesn’t like waiting. Today’s average attention span for adults is not what once was, and children’s and teenager’s attention spans are even shorter than those of adults. If your audience is going to have a favorable first impression of your website, one thing is for sure—it will need to load quickly.
To many people, there is nothing more frustrating than a slow loading and lagging website. It seems silly to think that a few seconds here and there can make a big difference when it comes to retaining visitors, but it really does. Big companies go to great lengths to ensure that their websites load quickly because seconds can mean thousands of dollars when it comes to large online retailers. Think about it for a second: there’s probably been a time when you went to buy something online and ended up just leaving the site or visiting a competing site when you weren’t able accomplish what you had intended to do. Now imagine if someone like that is on your site: what would that mean to your business and your reputation? The bottom line is that it’s not good, but there are ways that you can mitigate the damage.
If you’re concerned about the speed of your website for your visitors, or if you’ve experienced issues yourself, there are several tools that will allow you check on the speed of your website. Most of them are free and readily-available online, although if you want an in-depth analysis you could pay to have access to a tool that’s a bit more robust. If you’re just looking to run a simple website speed test, you should be able to do that online for free in a number of places. There are also some subscription services that
The important thing to take away here is that you understand it’s important to make sure that your pages not only display correctly, but also load quickly. If you don’t keep an eye on that, you could have the most beautiful site ever—but no one is going to wait around to see it load, and that’s just the simple truth. Taking the time to be diligent about all aspects of your site (not just some of them) not only makes you a complete webmaster who cares about their visitors, but it also makes your site an enjoyable place to spend time. In addition to that, a fast-loading website can be good for your bottom line as well.